How social media is becoming as important a live event as the live event itself – GigaOM


GigaOM

How social media is becoming as important a live event as the live event itself
GigaOM
In our age of the dual television and smartphone screen, watching Twitter during live events has become intertwined with the actual watching of the broadcast itself. You can always DVR a show for later, but experiencing the Twitter jokes as they happen is
Twitter grabs Super Bowl spotlightSan Antonio Express
Super engagement set record for Super BowlUSA TODAY
JAMIE BUTOW: Super Bowl was big win for social media, adsBakersfield Californian
ReadWriteWeb -PC Magazine -Mashable
all 59 news articles »

Source:How social media is becoming as important a live event as the live event itself – GigaOM

Tags:

Related Posts: